SEO
Project Scope
Soflo Digital Marketing Agency was approached by a medium-sized e-commerce business that sold baby products and accessories online. The client had been in business for two years but struggled to generate significant traffic to their website and convert visitors into customers. Soflo was tasked with developing a comprehensive SEO strategy to improve the website’s content, keywords, technical SEO, and link building to increase organic traffic and boost sales.
Problem Statement
The client’s website had not been able to gain significant traction, and past ad campaigns had failed to deliver desired results. The lack of organic traffic and poor conversion rates were hindering the client’s business growth.
Problem Statement
Soflo conducted a thorough SEO audit of the website to identify technical issues and areas that needed improvement. In addition, we analyzed the client’s competitors to develop a comprehensive SEO strategy that involved on-page and off-page optimization. We conducted extensive keyword research to identify high-volume keywords, integrated them into the website’s content and meta tags, and optimized the content to make it more engaging and user-friendly. Soflo also built high-quality backlinks from other reputable websites in the client’s industry through outreach, guest blogging, and content marketing. Additionally, we implemented technical SEO improvements such as optimizing the website’s load speed, fixing broken links, and optimizing mobile responsiveness. We also monitored and analyzed the website’s performance using analytics tools and refined the SEO strategy based on the data.
Impact
Within six months of starting the SEO campaign, the client’s sales had gone from 0 to 5 million dollars. The client was very satisfied with the results and continues to work with us regularly to maintain their SEO rankings and grow their business further. By achieving significant growth in the client’s e-commerce business, Soflo’s professional SEO techniques have delivered impressive results that translated into increased sales and revenue for the client.
Before
After
